“If we send more emails to more people, we will increase our donations...”

No, sorry you won’t. This is a common misconception of many charities. The outcome of this type of strategy is that you annoy those that have shown generosity in the past and give them little reason to donate in the future.

Worse still, they don’t talk about your charity with passion and encourage others to donate. We work with many charities including Macmillan Cancer Support and VSO to help provide enhanced email marketing strategies and technology.

The key to a great online marketing strategy for a charity is to create something that has a connection with the donor as well as having something truly unique to say. Want to talk about it? Give us a call on 02890 455911.