Welcome to Iontube where you can watch a series of online marketing video masterclasses. Pick up lots of hints and tips on how to develop a successful online marketing strategy.

Use the index below to select the video you wish to view.

Online Marketing Masterclass Part 1 with Niall McKeown Duration: 21.19 mins Filmed: October 2008, CIM Marketing Week Topics: • Introduction to digital marketing • Decline of traditional marketing • Online PR Who should watch? • CEOs • Marketing Managers view video		Online Marketing Masterclass Part 2 with Niall McKeown Duration: 20.13 mins Filmed: October 2008, CIM Marketing Week Topics: • Email marketing 2.0 • Call-to-action triggers • List building strategies Who should watch? • Marketing Managers view video		Online Marketing Masterclass Part 3 with Niall McKeown Duration: 21.38 mins Filmed: October 2008, CIM Marketing Week Topics: • Case study: Higgins Insurance • Case Study: Hastings Hotels • Case study: McCausland Who should watch? • CEOs • Marketing Managers view video
Ion Online Marketing Masterclass Part 1 with Gareth Dunlop Duration: 13.07 mins Filmed: October 2008, CIM Marketing Week Topics: • Knowing your customer Who should watch? • Marketing Managers view video		Ion Online Marketing Masterclass Part 2 with Gareth Dunlop Duration: 24.08 mins Filmed: October 2008, CIM Marketing Week Topics: • Customer focus • Website design from customer perspective Who should watch? • IT • Marketing Managers view video		Ion Online Marketing Masterclass Part 3 with Gareth Dunlop Duration: 18.22 mins Filmed: October 2008, CIM Marketing Week Topics: • Panning the customer journey Who should watch? • Marketing Managers view video
Ion Online Marketing Masterclass Part 4 with Gareth Dunlop Duration: 20.01 mins Filmed: October 2008, CIM Marketing Week Topics: • Embracing visibility and accessibility in site design Who should watch? • IT • Marketing Managers view video		Google, Email and Social Media Transform Part 1 Duration: 16.44 mins Filmed: October 2008, CIM Marketing Week Topics: • New marketing • Social media Who should watch? • CEO’s • Marketing Managers view video		Google, Email and Social Media Transform Part 2 Duration: 18.00 mins Filmed: October 2008, CIM Marketing Week Topics: • Google’s effect on marketing • Email marketing Who should watch? • Marketing Managers view video

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